Aire® in the news!

Stories, conversations, and features shaping the wellness conversation.

This 35-year-old designed her Aire adult diapers for her grandmother who fell because of urinary incontinence

Nivedita Venkateish could have placed a downpayment on an HDB flat with her savings. Instead, she sunk it into starting Aire after her grandmother’s ordeal. The founder of the Singapore adult diaper brand tells CNA Women about the emotional and psychological impact of adult incontinence.

How Aire’s Nivedita Venkateish Is Building A Brand For Seniors, With Seniors

After seeing her grandmother struggle with uncomfortable adult diapers, Nivedita Venkateish launched Aire to serve and engages silver consumers through online and offline channels.

Why We Doubled Down On Our Partnership With Aire: Reshaping the Future for Our Greatest Generation

Aire is redefining how incontinence care is designed and delivered to Asia’s aging population, and it's working.

From parkour for seniors to stylish adult diapers, Singapore youths are revitalising the business of eldercare

Fresh ideas, big hearts. From transport to fitness and design, a new generation is reshaping the business of eldercare with empathy and innovation.

After being laid off from Meta, this S’porean invested 6 figures to start an adult diaper biz

At just 35, Nivedita Venkateish, founder and CEO of Aire, took a leap of faith to launch Aire in 2023, creating and selling adult diapers or pampers.

Singapore Eldercare Brand Reaches Malaysia

Aire, a Singapore eldercare startup founded in 2022, has hit seven-figure revenue and expanded into 100 retail outlets including FairPrice and Sheng Siong. The company plans to enter Malaysia within a year as demand grows for its incontinence products designed for Asian seniors.

A note from our founder

Whether you’re spending time with loved ones, staying active in your community, or enjoying a hobby, incontinence shouldn’t hold you back. Nearly 2 in 5 Malaysian adults experience it, yet many products on the market feel impersonal, outdated, and ineffective. That’s why we created Aire — designed with your comfort and security in mind. Our pull-up pants work better, feel better, and look better, giving you the confidence to Take on Today.

A deeply personal journey

My name is Nivedita and I’m so excited you’re here.
Aire has been a deeply personal journey for me; I grew up very close to my grandmoms and when they started needing incontinence wear, I wanted to give them more.
More freedom, more security, and more options.The products available in market at the time were expensive, didn’t fit well and lacked personality. Following months of testing, product development and production - what started as a desire to improve my grandmoms’ lives has now evolved into a product that hopefully improves many, many more lives. AIRE is committed to two things:


1) Always listening to your feedback and

2) Always going the extra mile for those who need it the most.